EL KARAMA

GTM have supported El Karama as they have consistently grown their property and tourism offering over the past 3 years. Recognising their particular niche in being the ideal place for family safaris and specialist wildlife enthusiasts, GTM worked to develop a series of marketing materials which reflected these USP’s.

We secured friends of GTM Colonel John Blashford-Snell and TV adventurer Charley Boorman to stay at the lodge and since then they have supported El Karama in media articles and via social media posts.

Particularly successful press trips included the Spectator and the Sunday Telegraph both of which visited with their families which meant they were both able to fully appreciate the magic of El Karama for families.

Additional projects included launching a partnership with fellow GTM client Karisia Walking Safaris by developing a stunning trans-Laikipia walking itinerary as well as the attendance of many trade shows in the UK and Europe.

“Working with Charlie and her team was instrumental in building the profile of our small business in the travel industry. From connecting us to well-matched PR opportunities that helped consolidate our brand, offering professional representation for us abroad to trade/agents and advising us on industry standards and policies, we were given room to get on with running the experience on the ground and to carry on building on our product.  Having really experienced representation in this particular market was crucial for our business and after two years we were able to see the difference.

Charlie’s passion for green travel and sustainable tourism is clear in the way she engages with companies like ours. Her enthusiasm is essential and carries over into her relationships with our partners.  She has become part of the fabric of what we do here and her team understand exactly how to share our message and to whom.

We have recommended her company to colleagues who have gone on to hire the team and we hope to continue working with them in the future as our business grows!”

Sophie Grant, Owner, El Karama

A SELECTION OF OUR COVERAGE & MARKETING MATERIALS FOR EL KARAMA